Calvin Klein F/W 2016 campaign photographed by Tyrone Lebon.
I am……. in #mycalvins
Simple slogan = pure advertising genius.
Revamping the traditional Calvin Klein image, the brand has managed to bring itself out of the old and into the new age. A world of technology, social media and celebrity obsession.
The campaign invites us to become:
This emotional connection seems to grab the attention of everyone leaving Calvin Klein with an impressive increase in revenue = success! Hence a golden campaign capturing the essence of a brand not providing one with a product but rather a feeling.
The French actress Léa Seydoux stars in Louis Vuitton’s SS16 travel campaign shot by photographer Patrick Demarcatelier. Seydoux models the labels pre – Autumn Winter 16 collection to the backdrop of the modernist ranch Cuadra San Cristóbal designed by Mexican architect Luis Barragan. Between the vibrantly coloured walls the IT girl of the moment, Seydoux, brings life to this sleek versatile collection.
The striking, unusual essence of this campaign furthers the collections wonder, fantasy and futuristic feel. Seydoux brings a certain glamour, natural elegance and classicism to a collection that is fresh and modern. The contrasting elements within the campaign all seem to fit together creating effortless style. This why I am so excited about this campaign and to see what else Louis Vuitton has in store for the future!
Love Empire Eve xx
Oh Jen, you’ve done it again! I absolutely love every single one of Jennifer Lawrence’s campaigns for Dior. From the first moment I opened that Vogue magazine to find her face on the glossy magazine page a few years ago, I was immediately captivated by her unique ‘new look’. Her feminine beauty combined with her masculine, striking, individual look has truly taken Dior to a new modern level in this ever evolving, run by technology, media and men. She encompasses everything creative director Raf Simons stands for at Dior; power and strength juxtaposed with sensuality and beauty. This is the new Dior, the new face, the new model. Since Jennifer we have see the rise of this new modern, masculine look. The new ‘it’ girl is no longer just a sex symbol or a pretty face, she is powerful, fresh, different. Sexy through success. Take American born model Binx Walton, I distinctly remember Balmain Paris creative director Oliver Rousteing talking of Binx in an interview upon being asked who was his favourite model at that present time. He replied in his luxurious French accent ‘ Binx Walton, she has the capacity to be feminine, masculine and edgy all at once!’ Jennifer’s success in hollywood also makes her the ultimate role model for women everywhere; strong, independent, successful, influential and beautiful in her own way. She has the world at her fingertips.
These photos are from her most recent campaigns for Dior taken earlier this year. They use a beautiful contrast of colours between the accessories and clothing once again bringing in Raf’s concept of a softness mixed with feminine strength. I think it totally works! Don’t you agree?
I have always been a little scared of the way Simons has brought his own ‘new look’ to Dior trying to pull the brand into the 21st century with a accent of modern eccentricity experimenting with new styles and prints but with campaigns like this I see a vision of a creative genius. Whilst using the design concept of founder Christian Dior he is able to twist this and mould it into his own unique vision. I finally have learnt to trust him with this brand I love so dearly.The campaign represents this evolving idea of the modern, dangerous women who are taking over the world. Modern. Powerful. Independent. Defiant. Gender roles are changing and fashion knows it. I love the photos and everything about Jennifer Lawrence!
Photos from – Flickr BeautyLeg2015