PHOTOGRAPHY – Samantha Clare
With Summer right around the corner we’re heading closer and closer to festival season! In turn meaning celebration – glitter – fun – music and some pretty outrageous and fabulous fashion. The festival trend is everywhere at the moment and I think we should make the most of the time where it is socially acceptable to wear glitter – no questions asked.
This shoot with the gorgeous Lou brings together a truly simple summer boho festival feel that is super wearable, casual and fun. I can clearly see how now calling Byron Bay my home has influenced my own style and my ‘likes’ as a stylist being back in Sydney; luckily Lou’s personal style is quite ‘Byron boho’ making her perfect to collab with.
So excited for Summer to come and see everyone having fun with fashion and most importantly taking risks! Show off who you are and what you love!
This year, I was lucky enough to escape the Australian Winter and venture off to Europe for six weeks. This trip was all about exploring – learning – freedom – eating – drinking & spending time with the people I love. These are a few of my favourite happy snaps from the trip which I hope to share and spread that European love.
ALICANTE – SPAIN
MYKONOS – GREECE
SANTORINI – GREECE
Calvin Klein F/W 2016 campaign photographed by Tyrone Lebon.
I am……. in #mycalvins
Simple slogan = pure advertising genius.
Revamping the traditional Calvin Klein image, the brand has managed to bring itself out of the old and into the new age. A world of technology, social media and celebrity obsession.
The campaign invites us to become:
This emotional connection seems to grab the attention of everyone leaving Calvin Klein with an impressive increase in revenue = success! Hence a golden campaign capturing the essence of a brand not providing one with a product but rather a feeling.
The French actress Léa Seydoux stars in Louis Vuitton’s SS16 travel campaign shot by photographer Patrick Demarcatelier. Seydoux models the labels pre – Autumn Winter 16 collection to the backdrop of the modernist ranch Cuadra San Cristóbal designed by Mexican architect Luis Barragan. Between the vibrantly coloured walls the IT girl of the moment, Seydoux, brings life to this sleek versatile collection.
The striking, unusual essence of this campaign furthers the collections wonder, fantasy and futuristic feel. Seydoux brings a certain glamour, natural elegance and classicism to a collection that is fresh and modern. The contrasting elements within the campaign all seem to fit together creating effortless style. This why I am so excited about this campaign and to see what else Louis Vuitton has in store for the future!
Love Empire Eve xx