Calvin Klein F/W 2016 campaign photographed by Tyrone Lebon.
I am……. in #mycalvins
Simple slogan = pure advertising genius.
Revamping the traditional Calvin Klein image, the brand has managed to bring itself out of the old and into the new age. A world of technology, social media and celebrity obsession.
The campaign invites us to become:
This emotional connection seems to grab the attention of everyone leaving Calvin Klein with an impressive increase in revenue = success! Hence a golden campaign capturing the essence of a brand not providing one with a product but rather a feeling.