Calvin Klein – F/W 2016

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Calvin Klein F/W 2016 campaign photographed by Tyrone Lebon.

I am……. in #mycalvins

Simple slogan = pure advertising genius.

Revamping the traditional Calvin Klein image, the brand has managed to bring itself out of the old and into the new age. A world of technology, social media and celebrity obsession.

The campaign invites us to become:

Kate

Grace

Epic

Over you

This emotional connection seems to grab the attention of everyone leaving Calvin Klein with an impressive increase in revenue = success! Hence a golden campaign capturing the essence of a brand not providing one with a product but rather a feeling.

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