Calvin Klein F/W 2016 campaign photographed by Tyrone Lebon.
I am……. in #mycalvins
Simple slogan = pure advertising genius.
Revamping the traditional Calvin Klein image, the brand has managed to bring itself out of the old and into the new age. A world of technology, social media and celebrity obsession.
The campaign invites us to become:
This emotional connection seems to grab the attention of everyone leaving Calvin Klein with an impressive increase in revenue = success! Hence a golden campaign capturing the essence of a brand not providing one with a product but rather a feeling.
The French actress Léa Seydoux stars in Louis Vuitton’s SS16 travel campaign shot by photographer Patrick Demarcatelier. Seydoux models the labels pre – Autumn Winter 16 collection to the backdrop of the modernist ranch Cuadra San Cristóbal designed by Mexican architect Luis Barragan. Between the vibrantly coloured walls the IT girl of the moment, Seydoux, brings life to this sleek versatile collection.
The striking, unusual essence of this campaign furthers the collections wonder, fantasy and futuristic feel. Seydoux brings a certain glamour, natural elegance and classicism to a collection that is fresh and modern. The contrasting elements within the campaign all seem to fit together creating effortless style. This why I am so excited about this campaign and to see what else Louis Vuitton has in store for the future!
Love Empire Eve xx
Balmain was an absolute showstopper at Paris Fashion Week. With a host of big names, Rousteing pulled out all the stops for the fall collection even turning brunettes to blonde and blondes to brunettes!
Oliver Rousteing within this collection embodied all the elements I adore within the fashion world and maybe thats why I loved the collection so so much! – femininity, frivolity, richness of paris, strong, modern classic looks combined with a pastel prettiness.
The exquisite detailing, fur, ruffles and strong design lines made for a wondrous collection that captivated and intrigued audiences further into this powerhouse brand.
Love Empire Eve xoxo
Photography edited by me
I’ve always been intrigued and inspired by power dressing, I mean it’s amazing what a good pair of tailored pants or a fitted suit jacket can do to enhance or change a certain style or look. Power dressing is in reality dressing more like men but how do you stay true to your own style? Stay true to being a women? The answer – make it your own! Mix and match different styles and trends with the power dressing essentials including tailored pants, suit jacket, business shirt etc.
However, think of women like Anna Wintour! She is an absolute goddess within the power dressing world because she makes it her own! Many of you I am sure are familiar with her signature look – a pretty, feminine floral dress with the slick bob and of course those infamous black sunnies! Does she need to dress like a man to feel and be successful? I think not! Its really all about what you put on to make you feel powerful as well as feeling comfortable within your own skin – for me this is my true powerhouse outfit.
I decided I wanted to twist power dressing into something strong, feminine, sophisticated and classic while adding a regal, military touch.
Love Empire Eve xoxo
Bec and Bridge Top
Photography by Maya Valentin